I dont have to tell anyone how important customer loyalty is inbusiness today

/ $49.99 Canada (Blu-ray Disc)Order Due Date:February 25, 2009 Street Date: March 24, 2009Catalog Number:M113466 (SD) M113478 (SE) M113508 (BD)Total Run Time:106 minutes Rating:PG-13 Screen Format: WidescreenClosed Captioned:YesMGM / Twentieth Century FoxDomestic Media Contacts:Callie Jernigan / Dorrit Ragosine(310) 369-8370 / (310) 369-3913orTwentieth Century FoxInternational Media Contacts:Claire Mullaly / Marla Rothschild44 20 7314 7107 / (310) 369-5827 Copyright Business Wire 2009. (Nasdaq:CHRD), the leading provider of CustomerExperience (Cx) software and services, today announced that British SkyBroadcasting Limited (Sky), a leader in home entertainment and communicationsservices is successfully using Chordiant Decision Management, RecommendationAdvisor, and Contact Center Advisor in its customer contact centers. TheChordiant solution, called Merlin, currently supports agents in Sky customercontact centers who serve over nine million Sky customers. Designed to deliverreal-time Next-Best-Action recommendations, Merlin enables Sky representativesto personalize product propositions to address individual customer needs andfurther improve the customer experience.

These strategies arecomposed of models that predict and react to individual customer expectations,propensities and behaviors combined with intuitive, sophisticated business rulesand segmentation schemes. This combination forms "decision logic" that can becentrally deployed in the run-time environment for batch decisioning, real-timedecisioning or both, across any channel. With this powerful hub forenterprise-wide decisioning in place, companies can automatically ensure thatevery customer interaction is unique, appropriate, and consistent at all times,and that Next-Best-Action decisions can occur dynamically. Chordiant Recommendation Advisor provides an intelligent desktop that leveragesDecision Management to assess what is known about the customer from current andprevious interactions and recommend the next best action to be taken. Theseactions can take the form of highly personalized product packages, advice,insightful questions and relevant explanations. At no point during the contactdo recommendations or actions need to be scripted.

Rather, RecommendationAdvisor continually guides the conversation, determining and adapting actions inreal-time based on customer responses and mood. In a self-service channel, Recommendation Advisor can dynamically presentpersonalized questions, answers, product packages and advice, guiding thecustomer to an appropriate and satisfactory resolution of their issue orinquiry. "We have spoken with a number of Sky customer service representatives who haveexperienced first-hand the positive impact Merlin has had on customersatisfaction," said Steven R Springsteel, chairman, president, and CEO ofChordiant. "I dont have to tell anyone how important customer loyalty is inbusiness today. But for large customer service-driven organizations, thetraditional rules surrounding marketing, sales and service have changed forever.As Sky has shown, companies that invest in the customer experience are wellpositioned to respond to the ever changing demands of consumers." About Chordiant Software, Inc.Chordiant helps leading global brands with high-volume customer service needsdeliver the best possible customer experience. Unlike traditional businessapplications, Chordiant Customer Experience (Cx) front-office solutions blendmulti-channel interaction management with predictive desktop decisioning,enabling companies to capture and effectively anticipate and respond to customerbehavior in all channels, in real-time.