Friends for life was watched by more than 11On this side of the Atlantic it is the oppositeQuickly they are shade to the large groupGérard Mestrallet Chairman of Paris Europlace was very clearThe market fell overall but bio explodes4 billion this year while the figure was 2Claude Guéant also did not much need to insistBut I can tell you our themes for reflectionIf you reach here you are land anywhereThe fourth rule is to inquire into valuationsIt is the story of the 250.000.000e salmon exports the Norway to France at the end of the year. As the 200.000.000e visitor to Disneyland Resort Paris celebrating this summer or 10.000.000e passenger from the airport of Nice celebrated in early this year, the happy elected deserved special treatment. The marketing opportunity was too good for Norwegian producers, who have orchestrated a nice media coup with the approach of the holiday season.
The sector is therefore mobilized with a logistics perfectly oiled, lined with an original communication. October, Norge, the seafood centre, began to raise awareness of Norwegian and French media. This organization conducts regular campaign on the theme: "the best products of the sea come from Norway. Its Paris Office is particularly offensive, the France being the first market to export with 113.000 tonnes per year for 375 million euros of turnover. It was he who imagined the journey of the salmon features.
Tools of traceability of the aquaculture farms, Norge has established the curriculum vitae of his protégé: origin, coordinates its nursery and farm, food consumed..., history to create a relationship almost custom between the salmonid, consumers and the press invited for the occasion to discover the places where he grew up: Froya Island, North of the Norwaywhere windy territory Gulf Stream provides the oxygenation of the fjords. The opportunity to deliver the message that here the water is pure, the salmon are fed fishmeal and fish oils, no trace of antibiotic... And cut short to normal criticism.
Once the salmon is placed in a special aquarium, Norge then brought the children of the village with flags to celebrate the solemn arrival of the trailer with the effigy of fish star, such as the limousines applicant the people at the foot of the palais des Festivals in Cannes. On the sides of the truck was painted in French and English: "250.000.000e salmon arrived in France! The Minister coastal affairs and fisheries in person even came make a speech in honour of this provider of currency.
A highly publicized journey
Then begins a journey of 2,000 kilometres of which each stage is publicised as the Tower of France: loading of the trailer on a train in Trondheim, landing in Oslo, arrived in fanfare at Rungis. The tide players then form a table representing a giant salmon. Michel Roth, star chef of the Ritz, had even been moving. It is the "official client" of the Norwegian star. And has programmed a menu Special "250.000.000e salmon Norway" that will be able to enjoy a privileged few. A true story of Christmas as an epilogue for the salmonid, by also features a blog on the site of the centre of seafood products.
The original symbol of festivities, Norway salmon today is integral to the habits of the French, as prices plummeted. For the Minister Helga Pedersen, ask to speak of dumping: "our competitiveness is based on the profitability of the production and marketing rewarding the origin of the product, its geographical location." Thus salmon late December sales climb by 20-30 from the rest of the year. Seven salmon on 10 purchased in France are of Norwegian origin and the French consume 2.3 kg a year, mainly in pavement, net and smoked salmon. This was worth this tribute.
